Successful Ai-Driven Outreach: From Connection to Conversion.

Effective outreach is about more than just reach. It’s about connecting with the right people, at the right time, with the right message. How do you measure if your outreach strategy is truly working? By focusing on the right KPIs and data.

Email Outreach: What Do the Numbers Say?

• 20-25 contacts per workday (for a standard campaign).
• Reply rate of 20%-25%, including:
• 5% direct meeting requests.
• 7.5% interest but at a later stage.
• 5% referrals to colleagues, creating new meeting opportunities.
• 82.5% no-interest responses.

What Does This Mean? 

With a well-structured email campaign, out of 100 contacts, you can expect:

• 5 direct meetings.
• 7 to 8 prospects for future follow-ups.
• 5 new opportunities through internal referrals.

LinkedIn Outreach: Connections That Count.

30% accept a connection request.
Of those, 5% to 10% will schedule a meeting.

From Outreach to Revenue: KPIs and Expected Outcomes

By linking this data to sales KPIs, you can make realistic predictions about outreach performance:

• Meetings to proposals: How many meetings lead to a proposal request?
• Average sales cycle: How long does it take to move from the first meeting to a closed deal?
• Average deal value: What’s the expected revenue per closed deal?

Optimising for Maximum Impact.

With these insights, you can implement data-driven improvements:

• Increase reply rates by improving personalisation and timing.
• Boost the conversion of meetings to deals with targeted follow-ups.
• Test different approaches and scale up the best-performing strategies.

Outreach without analysis is like shooting in the dark.

Want to learn how Ai can optimise your outreach? Drop a comment or send a DM!